Discover my alter ego perfume

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How to define the perfume that best suits us, which would be like an attribute, a virtual extension of oneself? The House Christian Dior offers us a unique sensory experience, an olfactory journey in the heart of the perfume collection, looking for a fragrance that resembles us. Story of a scented quest. - Mégane Convers.

We talk about sensory expertise for chocolate and oenology for wine. What about the world of perfume? Let's see what's waiting for us in the corner Maison Christian Dior, on the first floor of Globus, in Geneva.

Everything starts here. Clémence, the head of the perfume division Christian Dior at Globus welcomes us in this delicate environment, as in a bubble out of time. The grey Dior armchairs and the refined decoration recall the pastel colors and values ​​of Christian Dior.

As a starting point, an overview of the house is needed in order to know more about its heritage and the nature of the products. Who creates these formulas? Where do these perfumes come from? Recipes, or rather formulas, are the key elements of the final product. François Demachy, the perfumer embodies the Dior signature for more than XNUMX years: quality fragrances, unique and timeless.

It is in Grasse, his homeland and cradle of the French perfumery that he composes and creates the emblematic perfumes of the house, from the flower to the bottle. François Demachy grew up there, it is natural that he lives there today, and works in the laboratory of Christian Dior: Les Fontaines Parfumées . The bastide is now the home of the perfumer, where he draws his inspiration every day and continues the legacy of Christian Dior.

The second stage of the experience, the most personal too, is about learning and self-expression. How can we define our own sensory environment? Clemence plays her part perfectly. She knows how to highlight precious childhood memories and manages to understand what kind of fragrance would suit me. What is my connection with perfume? What are my taste and smell sensitivities? What is my perfume routine? Immediately, some words appear: lightness, neutrality, character, harmony ... And memories: the intense fragrance of the fur of my grandmother who embraces me. This sensory memory and smell are the aromas of my childhood. My vision is clear: I need a fragrance with little intensity, dynamic and balanced.

Clémence selects three fragrances. Each one has its own characteristic: one is intense, another slightly acidic and the last more floral. The perception of smells and memories clash. How to describe a perfume? We talk about aromas, spicy, spicy, intense, balanced, floral, fruity notes...

Clémence helps me to identify the composition of each product. Thanks to the coffee beans, I can switch from one aromatic profile to another. A fragrance resonates like an evidence, a sparkling smell that gets under my skin. I realize it's this one and only: Gris Dior. A perfect marriage between personality and balance of aromatic notes. I like this combination of light flowers and this strong temperament.

François Demachy's intention for this perfume? "What if the color "grey Dior" was a perfume? This deep grey that is not a simple mixture of black and white, but the result of a chromatic blend. This profusion of colours was the inspiration for a creation that mixes jasmine, bergamot and notes of humid undergrowth, of damp earth. A colour became an iconic fragrance. Its signature is stylish, elegant. "

The last stage of this journey into the land of scents and my own memories, ends with the discovery of the colour and the bottle of the fragrance. It's time to let Clemence carefully pack my perfume, this future ally of all my days ...

* Christian Dior House, Globus, Geneva.

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